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INDEPENDENT AD-SPEND AUDIT

More clarity.
Less wasted
ad spend.

Know which campaigns need attention, how much money is involved, and what to do next.

Connect Google Ads, Meta Ads and Google Analytics.
Get an independent second opinion on your spend.

Read-only access · No changes to your ads
THIS IS WHAT CLARITY LOOKS LIKEDEMO DATA
VERDIKTJUNE 2026
Your ad-spend review

POTENTIAL WASTE FLAGGED

₹5,34,11129% of spend

From ₹18,65,000 spent across 11 campaigns.

Flagged for review Other spend
Review for pausing₹3,39,000
Tune & redirect₹1,95,111
One keyword. ₹40,000 to review.

“free t shirt” is underperforming inside an otherwise profitable campaign.

NEXT STEP

Review the keyword. Keep the rest working.

9 checks · 11 campaigns · Evidence included

Illustrative figures from Verdikt’s sample report.
Findings need review; savings are not guaranteed.

One review. The bigger picture.
Google Ads
Meta Ads
Google Analytics

The number is the start.
The next step is the value.

See the issue, the evidence and the action. Here are three findings from the sample audit.

● REVIEW COST01

A sale that costs
too much to acquire.

₹5,000 per customer

The Clearance campaign costs 4.5× the account’s typical ₹1,122 per customer.

Google Ads · Search - Clearance
Sample audit, June 2026

YOUR NEXT STEP

Check margins and targeting before committing more budget.

● FIX ONE PART02

A good campaign.
One costly keyword.

₹40,000 to review

The keyword “free t shirt” returns ₹0.60 in reported revenue for every ₹1 spent.

Google Ads · Search - Apparel
Sample audit, June 2026

YOUR NEXT STEP

Review that keyword. Don’t pause the entire profitable campaign.

✓ PASSED CHECKS03

And what’s working?
That gets a verdict too.

6 checks passed

No issues found in the checks applied to Shopping - Catalog.

Google Ads · Shopping - Catalog
Sample audit, June 2026

YOUR NEXT STEP

Keep monitoring. Review it as a candidate for additional budget.

See the full sample verdict

Demonstration data, not a customer result. Reporting gaps and unverifiable spend are kept separate from potential waste.

From connected accounts
to a clear plan.

01

Connect your accounts

Link Google Ads, Meta Ads and Google Analytics with read-only access. Your campaigns stay under your control.

02

Get an independent review

Verdikt checks campaign performance, costs and reporting differences to identify where a closer look is needed.

03

Know what to do next

Get prioritised findings with the amount involved, supporting evidence and a recommended next step.

A second opinion.
With nothing to gain
from more ad spend.

Verdikt’s fee doesn’t grow with your advertising budget. Its job is to help you understand where that budget goes.

Your accounts. Your control.

Read-only access means Verdikt can review your data, but cannot edit or pause your campaigns. Disconnect anytime.

Evidence before conclusions.

Each finding should tell you what triggered it and what to check. Business context can change the verdict.

A clean result is a useful result.

If a campaign passes its checks, you’ll see that too. An audit should tell you what’s working as well as what needs attention.

A few fair questions.

Want to talk it through first?
Talk to the Verdikt team

Can Verdikt change or pause my ads?

No. Verdikt connects with read-only access. It reviews your data and recommends actions; you stay in control of any changes to your campaigns.

What do I need to connect?

Your Google Ads and Meta Ads accounts, plus Google Analytics (GA4) for the sales comparison. Use accounts that you are authorised to access.

Can I see an example without connecting?

Yes. The sample findings on this page use demonstration data. They show the kind of evidence and next steps you can expect, without needing access to your ad accounts.

Is every flagged rupee a guaranteed saving?

No. A finding is a reason to investigate. Tracking, campaign goals and business context matter. Potential waste, reporting differences and spend that cannot be verified are different findings, and should not be added together.

Is the audit free?

Verdikt currently offers a free scan. Its fee does not increase with your ad spend. For details about ongoing access or paid services, contact the Verdikt team.

Prefer to talk before connecting an account?

Send a note and we'll get back to you. No account, no connection — just a conversation.

Give your ad spend
a second look.

Start with a free audit. Stay in control of every change.

Get my free audit