POTENTIAL WASTE FLAGGED
From ₹18,65,000 spent across 11 campaigns.
“free t shirt” is underperforming inside an otherwise profitable campaign.
Know which campaigns need attention, how much money is involved, and what to do next.
Connect Google Ads, Meta Ads and Google Analytics.
Get an independent second opinion on your spend.
POTENTIAL WASTE FLAGGED
From ₹18,65,000 spent across 11 campaigns.
“free t shirt” is underperforming inside an otherwise profitable campaign.
Illustrative figures from Verdikt’s sample report.
Findings need review; savings are not guaranteed.
See the issue, the evidence and the action. Here are three findings from the sample audit.
The Clearance campaign costs 4.5× the account’s typical ₹1,122 per customer.
Google Ads · Search - Clearance
Sample audit, June 2026
Check margins and targeting before committing more budget.
The keyword “free t shirt” returns ₹0.60 in reported revenue for every ₹1 spent.
Google Ads · Search - Apparel
Sample audit, June 2026
Review that keyword. Don’t pause the entire profitable campaign.
No issues found in the checks applied to Shopping - Catalog.
Google Ads · Shopping - Catalog
Sample audit, June 2026
Keep monitoring. Review it as a candidate for additional budget.
Demonstration data, not a customer result. Reporting gaps and unverifiable spend are kept separate from potential waste.
Link Google Ads, Meta Ads and Google Analytics with read-only access. Your campaigns stay under your control.
Verdikt checks campaign performance, costs and reporting differences to identify where a closer look is needed.
Get prioritised findings with the amount involved, supporting evidence and a recommended next step.
Verdikt’s fee doesn’t grow with your advertising budget. Its job is to help you understand where that budget goes.
Read-only access means Verdikt can review your data, but cannot edit or pause your campaigns. Disconnect anytime.
Each finding should tell you what triggered it and what to check. Business context can change the verdict.
If a campaign passes its checks, you’ll see that too. An audit should tell you what’s working as well as what needs attention.
No. Verdikt connects with read-only access. It reviews your data and recommends actions; you stay in control of any changes to your campaigns.
Your Google Ads and Meta Ads accounts, plus Google Analytics (GA4) for the sales comparison. Use accounts that you are authorised to access.
Yes. The sample findings on this page use demonstration data. They show the kind of evidence and next steps you can expect, without needing access to your ad accounts.
No. A finding is a reason to investigate. Tracking, campaign goals and business context matter. Potential waste, reporting differences and spend that cannot be verified are different findings, and should not be added together.
Verdikt currently offers a free scan. Its fee does not increase with your ad spend. For details about ongoing access or paid services, contact the Verdikt team.
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