“Half the money I spend on advertising is wasted; the trouble is, I don't know which half.”— John Wanamaker, the father of modern advertising

A century later, you still can't see which half.

Verdikt connects to your Google, Meta & GA4 accounts and shows you exactly where the money's leaking — in plain rupees.

Audit my account →See a sample verdict
Free to scanRead-only30 secondsDisconnect anytime

Three people watch your ad spend. None is paid to cut it.

The ad platform

Google and Meta earn more every time you spend more. Cutting your waste cuts their revenue.

Your agency

Charges a percentage of your ad spend. Trimming the budget trims their own fee.

Your analytics

Built by the same platform that bills you — grading its own homework on your conversions.

Notice who's missing? Someone whose only job is finding your waste. That's Verdikt.

The clearest example

You're paying for sales that happened once.

When a customer buys, Google claims the sale. So does Meta. Your dashboard calls it two wins — and bills you for both. Here's what that looks like.

What the platforms claim vs. what actually happened
sample brand
real
3,480
Platforms claim
2,400
GA4 real transactions
Everything above the line is the ghost — 1,080 conversions counted twice. You paid for every one.
What they're not showing you

Three of the leaks. There are more.

Other tools show data and leave you guessing. Verdikt names the leak, the rupees, and the party who profits from your blind spot. Here are three of the most common — your audit checks for many more across the funnel.

⚠ The ad platform profits

Conversions counted twice

Google and Meta both claim the same sale, so you pay for it twice. We reconcile their claims against GA4's real transactions — and show you the gap.

⚠ The ad platform profits

Black-box spend

PMax and Advantage+ hide where your money goes, by design. We surface the spend you can't verify and the placements you're not allowed to see.

⚠ Your agency profits

Branded-search padding

Spend on your own brand name, capturing clicks already yours for free — inflating the ROAS your agency reports back to you.

+ zero-conversion leaks, ROAS-below-1 campaigns, CPA outliers, funnel-budget misalignment, and more — every campaign graded across the funnel.

How it works

Three steps. Thirty seconds to connect.

1

Connect, read-only

Link Google, Meta and GA4 with one click each. Read-only, encrypted, disconnect anytime.

2

Verdikt scans everything

Every campaign graded against your own benchmarks — by 20 years of performance-marketing judgement, automated.

3

Get your verdict

Green, yellow, red — each with a rupee figure and an action. What to fix, scale, or sunset.

The neutral referee your ad spend never had.

Verdikt's fee never grows with your spend — so the only thing we optimize is your money, not ours. No conflict. No agency markup. Just the truth about where your budget goes.

✓

Honest by design

If your account is clean, we say so. No invented problems, no scare tactics — just the truth about your spend, even when the truth is “nothing's wrong.”

Questions first?

Prefer to talk before connecting an account?

Send a note and we'll get back to you. No account, no connection — just a conversation.

Stop guessing which half.

Connect read-only and see your verdict in plain rupees.

Free to scan · Read-only · 30 seconds · Disconnect anytime

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